Thea Skincare Skincare & Beauty Expert
Over the past few years, we've seen a great deal of interest in natural salon skincare.
This has been mainly driven by the increasing awareness of consumers about some chemicals in skincare products, which could potentially cause more harm than good.
Natural Skincare brands offer more nutritious skincare treatments, which are free from chemicals such as Parabens, Sulphates,Glycols and artificial fragrances, to name but a few.
High performance natural skincare, is a nutrient rich skincare solution and adopts the principles of skin nutrition, by feeding the skin with a high percentage of chemical free natural ingredients. Our skin is the largest organ of our body, all 22 feet of it, and like other organs of the body it needs, moisture, air and good food. Natural skincare,is essentially good skin food, which means, nourishing and feeding the largest organ with chemical free nutrient rich ingredients found in natural skincare products.
Although relatively new to the professional beauty salon industry, natural salon skincare products offer a beauty salon or spa salon the benefits of high performance, peace of mind for the client and enhanced well-being.
Here's 6 tips you can use to choose the best natural salon skincare brand for your beauty salon or spa
1. Look for brands with high performance natural ingredients in the products
A high performance natural skincare brand, can add value to any salon business. Like any salon skincare brand, it has to be results driven to give the client the skincare benefits that they are paying for. The first 5 or 6 ingredients on the product label will give an indication of the performance and quality of the skincare brand. When choosing a natural skincare brand for your beauty salon, examine the ingredients on their websites and look for natural skincare brands with high performance natural ingredients that can deliver multiple benefits to your clients, such as ingredients to even the skin tone, address premature ageing, rejuvenate, hydrate and nourish the skin. A good natural salon skincare brand should contain state of the art ingredients such as natural antioxidants (green and white tea are two good ones), organic high performance moisturisers such as, jojoba, shea, coconut, and organic aloe vera are good examples of these. A performance driven natural salon skincae salon brand, should also contain other active organic and natural ingredients such as organic seaweed, hyaluronic acid, MSM and skin enhancing vitamins and essential oils instead of artificial fragrances.
2. Choose a natural salon skin care brand with a wide product range and for all skin types
Look for a natural skincare brand with a wide range of products to suit the range of clients in your salon. Some natural skincare brands have limited ranges and cannot offer the breath and depth of treatments that your beauty salon may need. The product range should also address different skincare concerns such as premature ageing and treatments for sensitive, eczema and rosacea, these are all skincare treatments that a good beauty salon should be able to offer with any salon skincare brand. It is also important to have a good natural skincare brand for different skin tones, for example black skin is more prone to hyper pigmentation, so look for a brand with ingredients such as aloe vera, jojoba, shea butter, green tea, citrus fruits (natural AHA's) and vitamin C, these are all good ingredients for darker skin tones.
3. Consider the shelf life of the products
The shelf life of natural skincare brands can vary quiet considerably so it is important to make sure you have a brand with a shelf life that's long enough for your beauty salon. A guide is a minimum of 12-18 months, which is sufficient time for products to be used up, even in a small salon.
4. Look for a brand with recognition in the industry
Many natural salon skincare brands are newer than traditional and well established brands so try to look at the achievements of the brand in terms of it's credibility in the industry for awards and the accreditations it has achieved. Ask for testimonials and speak with other customers that are using the products to see how they feel about the brand.
5. Natural does not mean expensive
Like other skincare brands, look for a natural salon skincare brand that suits your needs and your budget and one that offers the types of products and retailing opportunities in your salon, like other salon skincare brands offer.
6.Training is a vital consideration when looking for a natural salon skincare brand
Training should be a key factor when choosing a natural salon skincare brand. A good reputable natural brand, will offer the same high quality treatments and training as other professional salon skincare brands.
The right natural salon skincare brand can add value to any salon business, whether it's the salon's only brand or as a complementary brand. Natural skincare brands add value in many ways and will enable you to offer high performance, nutrient rich beauty salon treatments.
About the Author
Althea Tomlin, founder of Thea Skincare, is a mother of two boys. Althea is a science graduate of Nottingham - Trent University in the UK and has a Master of Science Degree from Loughborough University. She has worked for several blue chip companies like Avon Cosmetics in areas such as product and cosmetic formulations, brand development and marketing. Althea's personal ambition is to build a library and education centre for the poorest women and children in Malawi.
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